About

Senior Digital Project Manager & AI Product Leader

Senior Digital Project & Product Manager and AI Specialist with over 20 years of experience leading complex digital product launches and transformations. Proven expertise in AI-first product innovation, integrating Generative AI (OpenAI, LLMs) into enterprise workflows to drive automation and efficiency. Adept at bridging the gap between executive vision and technical execution, leveraging deep technical fluency (Linux, PHP, Full Stack) to manage cross-functional engineering teams and deliver high-impact solutions. Passionate about enhancing digital transformation and delivering customized, scalable AI-powered products on time and within budget.

  • Born 25 Sept, 1982
  • Location Amman, Jordan

Skills

Digital Project Management

Oversee digital projects (planning, design, development & administration).

IoT Solutions

Evaluate and implement new IoT systems and infrastructure.

Web / Mobile App Development

Write well designed, testable, efficient code by using best software development practices.

Digital Product Management

Plan & execute throughout the product lifecycle. Gathering, prioritizing requirements & defining product vision.

Generative AI & GPTs

AI strategy implementation & integration of Generative AI and OpenAI models into business workflows.

Digital Marketing

Data analysis, research, plan keywords, Social media, SEO & SEM.

Factss

Websites

> 300

Web Integration

> 80

Clients

> 150

References

Experience

Jan, 2017 - Present

Amman, Jordan

Digital Director
Y Agency

Client-Facing Leadership: Acting as the primary digital consultant for clients, translating business needs into digital solutions, ensuring optimal performance, usability, and ROI.

Jun, 2021 - Feb, 2022

Amman, Jordan

E-Commerce Manager
THE Group (Cozmo, Hamleys, BHS & Readers)

Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits & customer satisfaction.

Nov, 2019 - May, 2021

Amman, Jordan

Senior Digital Project and Product Manager
Eva Media

Gather requirements, define scopes, allocate resources & establish meetings with clients.

Jan, 2017 - Oct, 2019

Amman, Jordan

Head of Technology & Product Development
Naua / Nahno / Crown Prince Foundation

Established department protocol for project-based online platform implementation. Trained & fostered new staff on project execution, guiding organizational technology strategy & roadmaps.

Aug, 2015 - Dec, 2016

Melbourne, Australia

Digital Project Manager
Fox Sports / Gameday

Grew spent on existing department base by 29% in 1 year, producing $519,684 in additional revenue.

May, 2014 - Aug, 2015

Melbourne, Australia

Digital Project Manager
The Incentive Lab Pty Ltd

Managed technical resources for ongoing projects, producing top quality sales incentive web solutions for clients such as BMW, Infinity & Samsung.

Aug, 2011 - Mar, 2013

Amman, Jordan

Technical Project Manager
HyperPay

Oversaw IT department operations & training. Analyzed projects to determine resource requirements & procured necessary equipment & software.

May, 2009 - Aug, 2011

Beirut, Lebanon

Product Owner
O9ool Inc / Ayna Corporation

Defined, maintained product backlogs, release & iteration planning. Supervised & mediated integration of o9ool.com services with ayna.com during corporate merge.

Aug, 2007 - May, 2009

Amman, Jordan

Founder / Digital Project Manager
O9ool Inc

Established o9ool.com in 2007 staying current with market trends to provide optimal services for users resulting in sustained year on year growth of 42% for 2 years.

Sep, 2004 - Jul, 2007

Amman, Jordan

PHP Web Developer
Maktoob Inc - AKA Yahoo!

PHP web developer with major input in number of projects involving interactive functions on the internet including Maktoob's homepage, mail system, photo album & networking platform.

Education

2000 - 2004

Bachelor of Science
Information Technology

Amman, Jordan

Digital Skills

Project Management

98%

Product Management

98%

Agile Scrum Methodology

85%

Marketing & SEO

85%

Payment Gateways

98%

E-Commerce Management

90%

Jira – PM Software

98%

Technical Skills

Web Development

90%

Mobile App Development

65%

PHP7, MySQL

85%

HTML5/CSS3

40%

JQuery

65%

Flutter/Dart

65%

Iterative Development

98%

Knowledge

  • Project Management
  • Product Management
  • E-Commerce
  • Digital Marketing
  • Social Media
  • SEO
  • Web Development
  • PHP
  • MySQL
  • Linux
  • AWS
  • JQuery
  • API
  • Web Services

Licenses & Certifications

Projects

Australian Sailing Team

Australian Sailing Team

AFL Aussie Kick

AFL Aussie Kick

Basketball Australia

Basketball Australia

Australian Sailing

Australian Sailing

Ubiquinol

Ubiquinol

Aghati Sweets

Aghati Sweets

You Bysia

You Bysia

Hookin 2 Hockey

Hookin 2 Hockey

Salar Group

Salar Group

Sabres

Sabres

EFL

EFL

JA Syndicate

JA Syndicate

Junior AFL9s

Junior AFL9s

New Zealand Football

New Zealand Football

Aussie Hoops

Aussie Hoops

Football West

Football West

Scent Tobacco

Scent Tobacco

Elite Racing

Elite Racing

Bloor Homes

Bloor Homes

Melbourne Carpet Tiles

Melbourne Carpet Tiles

SM Junior FL

SM Junior FL

Game Day

Game Day

New Vision Clinics

New Vision Clinics

Mornington Basketball

Mornington Basketball

Flooring Xtra

Flooring Xtra

Ages Build

Ages Build

Nahno

Nahno

Bizquip Solutions

Bizquip Solutions

Afl Vicoria

Afl Vicoria

CV Garlic

CV Garlic

Water Polo Australia

Water Polo Australia

NBL

NBL

International For Foam

International For Foam

Y Agency

Y Agency

Discover Sailing

Discover Sailing

Coastal Mercantile

Coastal Mercantile

Kafak

Kafak

Basketball Victoria

Basketball Victoria

Play NRL

Play NRL

Naua

Naua

Metro Dietetics

Metro Dietetics

Cozmo

Cozmo

Syarah

Syarah

syspro

syspro

NSW Touch

NSW Touch

QGSSSA

QGSSSA

Contact

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